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Sundari PR founder Christina Garvin, featured in October 2019 Issue of Elle India
Sundari PR is a boutique public relations firm based in Los Angeles that specializes in promoting entertainment and lifestyle brands that appeal to the masses. Sundari, meaning “beautiful” in Hindi, stems from founder Christina Sundari Garvin’s South Asian heritage, where we believe there is “beauty” in every story. Our clients include award-winning projects in music, film, literature and more. Founded in 2013 by Garvin, a PR veteran who has worked in entertainment publicity for over a decade with prestigious agencies including The Media Collective in Nashville, Tenn., and Rogers & Cowan in Los Angeles, Calif. Sundari PR is one of the few full service PR firms, with an office in the heart of Los Angeles that caters to both the general market and family audience depending on the needs of the clients. Clients can feel confident they are represented to the fullest from coast to coast. We believe that personal relationships are key to success and that applies to client and media personnel. Therefore, we have superior relationships with influential media contacts stemming from national and local platforms and garner the strongest results for all of our clients.
Our diverse roster includes personalities, lifestyle brands, music and films that appeal to audiences of all ages. We stay up-to-date on the latest happenings in the news, always looking for creative ways to share your story with a fresh new perspective.
At Sundari PR clients can expect a hard working team, where they will receive personal attention and will be provided with personal and strategic support that will help direct them to their ultimate goal. Whether it is a photo shoot, speaking engagement, having a presence on various red carpets and events or developing strategic partnerships, Sundari PR is dedicated to go above and beyond the norm of publicity to deliver results that go far beyond the temporary and make a lifelong impact.
Christina Sundari Garvin
Christina Sundari Garvin was raised in wine country, just outside of the beautiful Santa Barbara, Calif., after she was adopted at just two months old from Calcutta, India. Growing up, she has always had a passion for entertainment and people. Knowing she always wanted to have a career where she could help others, it was when attending Cal State Northridge where she was receiving her B.A in Journalism that she saw how one story could impact a life forever; it was then she understood how she was able to merge her passions into one.
Her career began in the heart of "Music City," Nashville, Tennessee where she worked as a publicist at The Media Collective, a prestigious boutique company specializing in music.
Over the course of her four years there, she worked with numerous GRAMMY ® Award winning artists including Amy Grant, Steven Curtis Chapman, MercyMe, Chris Tomlin, Owl City and more. Shortly after, she moved back to the west coast, where she found herself at the world-renowned PR agency Rogers & Cowan, serving as an Account Executive in the Faith & Family Department handling book, film, DVD, music and personal publicity. She spearheaded countless national campaigns and worked with top personalities and award winning artists, authors and celebrated events.
Since then she has applied her expertise she has gained over the past decade and launched Sundari PR. Inspired by her South Asian heritage, Sundari, means “beautiful” in Hindi, and Christina believes there is “beauty” in every story. At Sundari PR, Christina has created a place where clients receive one-on-one attention and have their voices heard; they can feel confident that their message is being delivered accurately and efficiently and in turn, see top-notch results from local to national press placements. Since Sundari PR’s inception, the company has developed a reputation of being honest and reliable and is sought out from clients far and wide.
Some of Christina’s clients include(ed) LeAnn Rimes, Alyson Stoner, Mekia Cox, Lecrae, Olympic Gold Medalist Gabby Douglas, T.J. Martell Foundation’s LA Family Day, South Asian platform Product of Culture, Reach Records- home to Lecrae, Tedashii, Andy Mineo, Wande and Hulvey, as well as UPtv, Vinay Chadha from Emmy nominated Netflix series, Indian Matchmaking and more. Additionally, for the past eight years, she has served on the Talent Relations Committee, for the Academy Awards, which is made up of a group of hand-selected industry publicists.
Furthermore, wanting to give her clients an added dimension of service, Christina pursued another passion and became a certified makeup artist in 2014. Her work can be seen at www.christinagarvinmua.com.
When Christina isn’t working, you can find her spending time with her family, friends and toy poodle, Tucker. She loves to dance, travel, meet new people, and study the art of food and wine.